Wednesday, July 23, 2008

MS Offers 1st Hints at Anti-Apple Marketing Blitz for Vista

Microsoft this week offered a window into the first phase of a mega million dollar advertising campaign designed to clear up 'misconceptions' about the quality of its Windows Vista operating system exacerbated by in-your-face marketing efforts on the part of longtime rival Apple.The first series of ads in the campaign were reportedly met with rave reviews last week when they were previewed at Microsoft’s employees-only Global Exchange conference.

read more | digg story

1 comment:

Peter said...

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