Verizon FiOS Launches on Google TV Ads Platform

This past November we announced that we had struck a partnership agreement with Verizon FiOS, one of the fastest growing television providers in the nation. Today we are pleased to announce that we have completed integration of FiOS’ 4M households into Google TV Ads, opening up inventory across over 50 networks, including AMC, ESPN, Discovery, Fox News, MTV, and other popular channels. With the addition of this new inventory to our system, Google TV Ads has now extended its reach to more than 25% of all US television households.

To ensure a smooth transition, current advertisers’ campaigns will automatically extend to this new inventory when eligible, achieving maximum reach for their message.

For more information or to learn more about advertising with Google TV Ads, visit www.google.com/tvads.

Posted by Sanjeev Das, Software Engineer, Google TV Ads

RIM Wants Billboards That Know How Fast You're Driving

You're flying down the highway at 70MPH and you notice a billboard that reads "LIFE'S BETTER WITH BBM." The next day, crawling along that same stretch during a traffic jam, the billboard enumerates a BlackBerry's many features. That's RIM's vision.

In a patent filing for "Adaptive roadside billboard system and related methods" (there's one for pedestrian billboards, too), RIM looks to make the most of those huge LED ads by making them aware of the speed at which you're passing them by. The idea, roughly: the slower you're going, the more dense the advertising they're showing.

RIM mentions several methods for tracking traffic speed near the ads, including using the GPS sensors in commuters' mobile phones, though it's still a kind of a curious idea coming from a major phone manufacturer. But I've already figured out how to beat their system: drive faster. [Unwired View] via Gizmodo.

Microsoft’s New “I’m a PC” Ad Focuses on Children

The following ad is the first in a series of three new “I’m a PC” commercials from Microsoft that will feature young kids using Microsoft software. The video below shows a young girl hooking up a camera to her computer, pressing a magic “fix” button to improve the picture quality, and then sending the adjusted photo to her parents.

Click here to view commercial.

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MS Offers 1st Hints at Anti-Apple Marketing Blitz for Vista

Microsoft this week offered a window into the first phase of a mega million dollar advertising campaign designed to clear up 'misconceptions' about the quality of its Windows Vista operating system exacerbated by in-your-face marketing efforts on the part of longtime rival Apple.The first series of ads in the campaign were reportedly met with rave reviews last week when they were previewed at Microsoft’s employees-only Global Exchange conference.

read more | digg story