Introducing the Google+ project: Real-life sharing, rethought for the web

Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.

Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.

In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.

We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project:

+Circles: share what matters, with the people who matter most
Not all relationships are created equal. So in life we share one thing with college buddies, another with parents, and almost nothing with our boss. The problem is that today’s online services turn friendship into fast food—wrapping everyone in “friend” paper—and sharing really suffers:

• It’s sloppy. We only want to connect with certain people at certain times, but online we hear from everyone all the time.
• It’s scary. Every online conversation (with over 100 “friends”) is a public performance, so we often share less because of stage fright.
• It’s insensitive. We all define “friend” and “family” differently—in our own way, on our own terms—but we lose this nuance online.

In light of these shortcomings we asked ourselves, “What do people actually do?” And we didn’t have to search far for the answer. People in fact share selectively all the time—with their circles.

From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought Circles to software. Just make a circle, add your people, and share what’s new—just like any other day:

+Sparks: strike up a conversation, about pretty much anything
Healthy obsessions inspire sharing, and we’ve all got one (or two, or three...). Maybe it’s muscle cars, or comic books, or fashion, but the attraction is always the same: it comes up in conversation, we immediately jump in, and we share back and forth with other fans. Often for hours. The trick is getting things started, and getting over that initial hump. Fortunately, the web is the ultimate icebreaker.

The web, of course, is filled with great content—from timely articles to vibrant photos to funny videos. And great content can lead to great conversations. We noticed, however, that it’s still too hard to find and share the things we care about—not without lots of work, and lots of noise. So, we built an online sharing engine called Sparks.

Thanks to Google’s web expertise, Sparks delivers a feed of highly contagious content from across the Internet. On any topic you want, in over 40 languages. Simply add your interests, and you’ll always have something to watch, read and share—with just the right circle of friends:

+Hangouts: stop by and say hello, face-to-face-to-face
Whether it's inside a pub or on a front porch, human beings have always enjoyed hanging out. And why not? It's how we unwind, recharge, and spend unscheduled time with old and new friends alike. Hanging out is deceptively simple though, and the nuance gets lost online.

Just think: when you walk into the pub or step onto your front porch, you're in fact signaling to everyone around, “Hey, I've got some time, so feel free to stop by." Further, it’s this unspoken understanding that puts people at ease, and encourages conversation. But today’s online communication tools (like instant messaging and video-calling) don’t understand this subtlety:

• They’re annoying, for starters. You can ping everyone that’s “available,” but you’re bound to interrupt someone’s plans.
• They’re also really awkward. When someone doesn't respond, you don't know if they’re just not there, or just not interested.

With Google+ we wanted to make on-screen gatherings fun, fluid and serendipitous, so we created Hangouts. By combining the casual meetup with live multi-person video, Hangouts lets you stop by when you're free, and spend time with your Circles. Face-to-face-to-face:

+Mobile: share what’s around, right now, without any hassle
These days a phone is the perfect sharing accessory: it's always with you, it's always online, and it's how we stay close with our closest friends. We didn’t want “just” a mobile experience, however, so with Google+ we focused on things (like GPS, cameras, and messaging) to make your pocket computer even more personal.

+Location, location, location
In life, the places we visit shape conversations in lots of meaningful ways. If we call John from the airport, he’ll likely ask about our trip. Or if Jane texts from a nearby restaurant, we might join her for dessert. With Google+ you can add your location to every post. (Or not. It’s always up to you.)

+Instant Upload
Getting photos off your phone is a huge pain, so most of us don't even bother. Of course pictures are meant to be shared, not stranded, so we created Instant Upload to help you never leave a photo behind. While you're snapping pictures, and with your permission, Google+ adds your photos to a private album in the cloud. This way they're always available across your devices—ready to share as you see fit.

+Huddle
Coordinating with friends and family in real-time is really hard in real life. After all, everyone's on different schedules, in different places, and plans can change at any moment. Phone calls and text messages can work in a pinch, but they're not quite right for getting the gang together. So Google+ includes Huddle, a group messaging experience that lets everyone inside the circle know what's going on, right this second.

Starting today Google+ is available on Android Market and the mobile web, and it’s coming soon to the App Store.

+You: putting you first, all across Google
That’s the Google+ project so far: Circles, Sparks, Hangouts and mobile. We’re beginning in Field Trial, so you may find some rough edges, and the project is by invitation only. But online sharing needs a serious re-think, so it’s time we got started. There’s just one more thing—really the only thing: You.

You and over a billion others trust Google, and we don’t take this lightly. In fact we’ve focused on the user for over a decade: liberating data, working for an open Internet, and respecting people’s freedom to be who they want to be. We realize, however, that Google+ is a different kind of project, requiring a different kind of focus—on you. That’s why we’re giving you more ways to stay private or go public; more meaningful choices around your friends and your data; and more ways to let us know how we’re doing. All across Google.

When your invite arrives we hope you’ll join the project. But it’s entirely up to +You.

Facebook overload

Google Wave: The Future of Email?

Email is antiquated. We need a better way to get things done online than hitting “reply all” to long message chains and sending constantly updated attachments.

Google aims to make waves in email. Image: Google.

Google (GOOG) is attempting to solve this program with a new service called Google Wave. Announced at a developers’ conference last May, the software application and computing platform blends email, instant messaging and online collaboration. If it gains traction, it could be disruptive, particularly in the enterprise market—but the chances for that may be slim.

Here's how Google says Wave works: You create a wave and add people to it. Wave members can add their own text, photos and feeds. They can also edit the wave. Everyone on the wave can view changes being made in real time. Through a playback feature, you can also rewind the wave and look at how it has evolved.

If you’re having trouble wrapping your mind around what exactly Google Wave is, you’re not alone. Google opened the service to a limited number of users in September. I am not in this group, which includes a sampling of software developers and early technology adopters, but I spoke to a half-dozen folks who are trying it, and all report that it’s a little hard to understand.

That may be Google's largest hurdle with this service as it will be more useful with more users.

Google Wave is inherently a social program. For it to succeed, it will need to gain critical mass among users. And to do this, the service must attract mainstream developers willing to sink resources into building out software programs that link into the system. The company has plans to launch an app store at some point. Several prominent businesses are already experimenting with it. Novell (NOVL) has an upcoming product called Novel Pulse that makes real-time collaboration more suitable for corporate users by providing companies the tools to limit groups and visibility and structure the type of collaboration that is possible. SAP (SAP) also has an application for Google Wave called Gravity in the works.

Masters of search but not social stuff

But Google has a few strikes against it.Though YouTube is beginning to see some success, the company hasn’t mastered anything social yet. Remember Orkut, it’s early social network? Now even the Brazilian audience that once kept it going is migrating over to Facebook. OpenSocial, Google’s attempt to create common standards for development on social networks, has had a quiet evolution, in part because the most popular social network, Facebook, didn’t embrace it.

Recently Google’s Joe Kraus, who has led the efforts, moved over to become a partner in Google Ventures. Also, the company hasn’t impressed large enterprise customers recently with its “Word-killer,” Google Docs. There have been several lengthy outages in recent months during high usage times. And Google tries new things often; many are eventually left for dead. (Remember Notebook? Dodgeball? Jaiku?)

Perhaps Google’s biggest problem is that new communication platforms are rarely imposed from the top down. Rather, they evolve with users’ demands. Facebook is a great example. In 2005, when college kids first started logging on, the idea of posting anything to a “wall” or a moving public stream of information struck mainstream Internet users as absurd. But Facebook evolved as users joined and asked for new services. Now only troglodytes refrain from creating a profile, and about half of Facebook’s 300 million users log on every day to view their stream of status updates, photos and links.

Google understands the need for this type of organic innovation, and that’s why the company has launched Google Wave to a select few to experiment with before the service goes live. But users report it may be too different from anything they’ve seen before to catch on. And Google isn’t the only company trying to replace email, either. From small start-ups like Drop.io, which lets users communicate with each other and share documents in real time, to Facebook itself, plenty of companies are experimenting with better ways to get things done. It's not yet clear whether Google will be able to ride this wave.

Facebook 'pokes' can be used for court notification

Facebook grew to more than 100 million users by providing a way for friends and family to keep in touch with one another. But few, if any, probably expected that their Facebook accounts offer lawyers a handy new way to tell them that they've been sued.

It's already happened in Australia, where a court recently allowed a lawyer for a mortgage lender to use Facebook as a method of serving legal documents. The purpose of the suit: to let a couple know that they're about to lose their home through foreclosure after defaulting on a loan.

United States judges also have the leeway to authorize serving legal documents through Facebook, legal experts said on Tuesday. (Look for the IRS and state tax collectors to follow suit.)

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