Speak out.
Besides revolutionizing interpersonal communication, the social media movement has found its way into businesses in a short amount of time. But how can organizations use social media when developing their disaster recovery plan?
Over the next two weeks we'll discuss some ways that you can use free online resources to improve your response during an interruption. This week we're focusing on the public relations benefits that social media can bring.
One thing your business can do immediately is to setup Facebook and/or Twitter accounts, and recommend that all employees, suppliers and even customers follow them. Why? During an interruption, a representative can send out status updates using just a mobile device, and instantaneously bring people up to speed on the operating status of the company. Last year AT&T used Twitter as their primary means of communication with the outside world during a disaster and benefited by being seen as forthcoming and more transparent to their customers. On the flipside, ignoring social media and not using it effectively has the potential to be horribly damaging to a business.
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