Given all the drama surrounding Yahoo’s corporate activities, it’s easy to forget that there is a business still to be run and new products to launch. On Tuesday at Yahoo’s San Francisco-based skunk works - known as the Brickhouse - the embattled Internet company unveiled a new location services platform dubbed Fire Eagle. (Yes, it’s a silly name but say it 10 times fast and think of Firefox and it begins to sound OK.)
Location is one of those things that has huge potential for adding a layer of context to all kinds of services on the Web. Geo-tagging - the practice of adding geographic information to Web sites, photos and videos - is gathering steam across all sorts of Internet-based properties, from restaurant review sites to social networks and house hunting services. What has been missing, however, is an easy way to insert yourself into that growing stream of geographic information. In essence, that is what Fire Eagle does.
You either tell Fire Eagle where you are, or give permission for some device to do it on your behalf - say your mobile phone - and Fire Eagle broadcasts your location information to the services that you have approved.
Location is one of those things that has huge potential for adding a layer of context to all kinds of services on the Web. Geo-tagging - the practice of adding geographic information to Web sites, photos and videos - is gathering steam across all sorts of Internet-based properties, from restaurant review sites to social networks and house hunting services. What has been missing, however, is an easy way to insert yourself into that growing stream of geographic information. In essence, that is what Fire Eagle does.
You either tell Fire Eagle where you are, or give permission for some device to do it on your behalf - say your mobile phone - and Fire Eagle broadcasts your location information to the services that you have approved.
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